This complaint is about a fly-by-night company called Ubervita that has cracked the "code" to Amazon fake review superstardom and managed to submit 1,700 fake reviews for its bogus fat burner called W700 Thermogenic Hypermetabolizer.
W700 is claiming to be an “extreme weightloss supplement” and the “most powerful and trusted Thermogenic Diet Pill in the industry.” It also toots being “the fat burner used by elite professional atheletes (sic).” UberVita is also for “individuals who want to loss weight (sic)”.
When the company is asked via email, as well as on their Amazon sales page for the names of these “top athletes,” and for the exact ingredients of the product, they refuse to answer.
The ingredients of W700 are simply listed as “Weight loss thermogenic vitamins and supplements.” Their website text is equally short. The closest that can be found is a photo of W700’s label listing 468 milligrams of proprietary blend. According to supplement labeling regulations, the ingredients must be listed in order of prevalence, which means that W700 is mostly caffeine. How much of it? That’s anyone’s guess, and the company refuses to give more specific information even to emailed inquiries from concerned reviewers.
UberVita has also been dodging questions from Amazon shoppers asking whether they were posting their own fake reviews. The answer came from users who said they received offers of a full refund in exchange for a 5 star review. Shoppers report similar fake-review dumps starting to appear under the company’s other products, also listed on Amazon.
Unfortunately, when real customers report the obvious fake reviews, Amazon ignores the issue. They send a standard response about “thoroughly investigating all reports of review abuse”, signed by “Review Moderator at Amazon.com,” and then they do nothing. Why would they? They are making money on these scams!
Here is how Ubervita gets fake reviews on Amazon:
After a few lukewarm andbad reviews initially, they started to post fakes on their own, or probably hired a company to do it. People also sell fake reviews on Fiverr for $5 or on odesk, freelancer, any other site.
For their first 700 reviews, they posted 30 each day, like clockwork. This is very easy to check. People who took notice and questioned the legitimacy of their reviews were offered a free bottle of W700 or were given a full refund on their already made purchase. Negative reviews get voted down by Ubervita's people, and questions that expose the false claims Ubervita makes also get voted down. Ubervita knows how to fool Amazon and Amazon buyers.
After I ordered the W700 fat burner, I received a bottle of mystery pills. There were no ingredients or instructions on the bottle other than to take the “proprietary blend” once a day. As expected, I saw no improvement after taking the product, except for the initial caffeine kick that wore off in four days. Three weeks after ordering the product, I received a postcard in the mail, asking for a review and promising a free bottle of UberSurge, in exchange. The postcard said to send an email to email@example.com to “collect your free bottle.”
I emailed the company and their automatic response made it all too clear that a 5-star review was expected. They stated in bold, red letters that “If your experience was anything less than 5-star, PLEASE let us know how we can make it better. Merchants such as Amazon see 4 and 3 star reviews as the equivalent of a negative for us online.” This is obviously not true, and a trick Ubervita used to get a portion of their 5-star reviews. As some commenters on the product’s page stated, they would not have given W700 a 5-star rating if it weren’t for the incentive, but most omitted that fact from their reviews.
Upon complaining, Amazon will give a full refund without any questions because they know the product is worthless, but they do nothing to stop the Ubervita scam. In fact, Ubervita now has 4 other products on Amazon, and they are receiving and generating fake reviews for those too by the dozens daily.
So what can be done about this scam?
If you have been contacted by Ubervita to post a fake 5-star Amazon review in exchange for a free bottle of another product, please contact the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA). The company’s products make false claims, which the FDA takes very seriously. Report it at 1-800-FDA-1088 and https://www.accessdata.fda.gov/scripts/medwatch/.
They are also posting their own fake and misleading positive reviews, as well as refunding customers their money in exchange for false positive reviews, both of which are violations the FTC has cracked down on in the past. Report it at (202) 326-2222 and on https://www.ftccomplaintassistant.gov/. And if you are not disillusioned with Amazon.com yet, report it to them too, at the very least they will refund you the money you paid for a worthless product sold under false pretenses.